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Home / Collections / Iles Formula

Iles Formula

The Iles Formula system was developed by celebrity hairstylist Wendy Iles and a team of scientific experts with the purpose of developing INSTANT repair for ALL hair types. An easy 3-step system, Iles shampoo, conditioner and serum work together to deliver perfect results every time. Iles Shampoo delicately cleanses without stripping color or over-drying. The Conditioner is the jewel of the Iles hair care line, and transforms damaged hair into buttery, silky perfection. Iles Finishing Serum amplifies the smoothness of hair, protects from harmful UV rays, and delivers a non-greasy, silky finish. Tested globally across Europe, Middle East, Asia, India, North and South America, Iles Formula provided excellent results in instant repair for all hair types.

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  • Iles Formula Conditioner
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    Iles Formula

    Iles Formula Conditioner

    $52.00

    Iles Formula Conditioner
    v

    Iles Formula

    Iles Formula Conditioner

    $52.00

    Size: (6.8 OZ)/ 200ml
    The jewel of the Iles Formula hair care line is the conditioner. It is the raison d’être for the entire collection. This paraben free formula instantly transforms damaged, straw ­like hair into sumptuous spun ­silk perfection. Put to the test on today’s biggest celebrities and on the sets of prestigious directors and photographers- ILES  formula repairs and revitalizes even the most damaged hair since the first treatment.  Silk Proteins from Japan create an immediate voluptuous effect on the hair while knots and tangles smooth away instantly. Tucuma Palm and Pracaxi Oil extracted from the seeds of the Macrobola Tree are sourced from the Amazon rainforest in Brazil, as well as 16 other proprietary ingredients including Vitamin E and B5 for total hair rejuvenation.
     
    How to Use:
    Apply to mid-lengths and ends of the hair after shampooing with Iles Shampoo. Comb or wet brush the conditioner through to ensure perfect distribution. The comb will deliver to the roots the exact quantity of conditioner needed. This conditioner needs no down time. Rinse.
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  • Iles Formula Finishing Serum
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    Iles Formula

    Iles Formula Finishing Serum

    $54.00

    Iles Formula Finishing Serum
    v

    Iles Formula

    Iles Formula Finishing Serum

    $54.00

    Size: (6.8 OZ) / 200ml
    The Iles Formula finishing serum amplifies the smoothing quotient of hair and delivers a non-­greasy silky finish. This paraben-free lightweight formula can be applied to wet or dry hair to protect against humidity, chemical and environmental damage. Hand­picked ingredients from Australia, Brazil, Morocco, and Japan make up custom ­blended formulas which include Tucuma Seed Butter, Keratin Amino Acids, nut oils of Macadamia, Argan, Hydrolyzed Silk, and Panthenol to nourish the hair without ever weighing it down. Ceramic-­like molecules reinforce hair fibers strengthening hair and repairing split ends. Additional support from Vitamin B5 and UVB filters protect hair (even colored hair) from damaging UV rays. The serum is the finishing tool in Wendy’s hair care + repair arsenal.
     
    How to Use:
    Apply to wet hair on each section as blow-drying. It will make thin hair feel thicker and thick coarse hair feel more tamed without ever weighing the hair down. This serum can also be applied daily on the outer surface of dry hair to tame frizz and protect from humidity and color fade.
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  • Iles Formula Body Sponge
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    Iles Formula

    Iles Formula Body Sponge

    $10.00

    Iles Formula Body Sponge
    v

    Iles Formula

    Iles Formula Body Sponge

    $10.00

    Natural + Anti-Bacterial Replacement Body Sponge

    Anti-bacterial, vegetable root sponge to optimize the lather of the Iles Formula Hair + Body Cleanse.

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  • Iles Formula Hair Turban Towel
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    Iles Formula

    Iles Formula Hair Turban Towel

    $34.00

    Iles Formula Hair Turban Towel
    Iles Formula Hair Turban Towel
    Iles Formula Hair Turban Towel
    v

    Iles Formula

    Iles Formula Hair Turban Towel

    $34.00

    Fast Drying + Anti-Friction

    Extra absorbent, luxuriously soft, microfibre towel that gently dries hair fast without friction, reducing static, frizz and breakage.

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  • Iles Formula Hair Mask
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    Iles Formula

    Iles Formula Hair Mask

    $78.00

    Iles Formula Hair Mask
    Iles Formula Hair Mask
    Iles Formula Hair Mask
    v

    Iles Formula

    Iles Formula Hair Mask

    $78.00

    Nourish + Strengthen

    ・For all ages + hair types.
    ・Color safe.
    ・A sumptuous, indulgent cocktail for the hair + scalp.
    ・Strengthens + nourishes + delivers an extra suppleness to the hair.

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  • Iles Formula Curl Revive
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    Iles Formula

    Iles Formula Curl Revive

    $54.00

    Iles Formula Curl Revive
    Iles Formula Curl Revive
    Iles Formula Curl Revive
    v

    Iles Formula

    Iles Formula Curl Revive

    $54.00

    For Curly + Wavy + Thick + Coarse Hair Textures

    ・For all Curl + Textured Hair Types + Asian Extensions + Keratin Treated Hair.
    ・Protective Styling (Heated Tools + UV + Color Fade + Humidity)
    ・Delivers a weightier, cashmere finish.
    ・Can be applied to wet + dry hair.

    INFORMATION:

    ・Our supercharged styling serum.

    ・Curls are beautifully defined and frizz-free.

    ・This weightier formula with its cashmere texture is equally performant on thick + coarse straight hair + Asian extensions + keratin-treated hair.

    ・Protects against Heat + UV + Humidity + Color Fade.

    ・Formulated with raw, virgin, sustainably sourced ingredients, combined with science at the highest level, to give you the best result that nature has to offer while keeping the hair healthy and protected.

    ・Bespoke, the allergen-free perfume of White Tea Flower.

    ・Silicone Free + Paraben Free

    DIRECTIONS FOR USE:

    Pre-Iles Formula Curl Revive Application:

    ・Cleanse + Condition. Comb through.
    ・Rinse the Conditioner in a downward direction.
    ・Squeeze excess water out of the hair with an Iles Formula Hair Turban to minimize further friction to curls.

    Iles Formula Curl Revive Application:

    ・Apply liberally throughout curls.
    ・Diffuse or allow to dry naturally.
    ・Refresh curls the next day by applying a mist of water followed by the Iles Formula Curl Revive.

    For Straight Hair:

    ・Apply to mid-lengths and ends and blow dry as usual.

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  • FINISHING SERUM HAUTE PERFORMANCE
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    Iles Formula

    FINISHING SERUM HAUTE PERFORMANCE

    $121.00

    FINISHING SERUM HAUTE PERFORMANCE
    FINISHING SERUM HAUTE PERFORMANCE
    FINISHING SERUM HAUTE PERFORMANCE
    FINISHING SERUM HAUTE PERFORMANCE
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    Iles Formula

    FINISHING SERUM HAUTE PERFORMANCE

    $121.00

    For all ages + hair types.
    ・Protective Styling (Heated Tools + UV + Color Fade + Humidity)
    ・Delivers an organic memory + spun silk suppleness to the hair.
    ・Never weighs hair down.
    ・Can be applied to wet + dry hair.

    INFORMATION:


    ・A favorite of freelance hairdressers on the professional photo and film shoots. It's where most of our huge celebrity following first experienced Iles Formula.

    ・The go-to styling serum that will never weigh the hair down.

    ・The ultimate protector against all environmental assaults; Heat + UV + Humidity + Color Fade.

    ・This formula has the power to transform dry, brittle hair to sumptuous silk just by blow-drying it into wet hair.

    ・ Delivers a memory to the hair that changes form as you ask of it and the most expensive-looking lustrous shine.

    ・Hand-picked, sustainably sourced, and custom-blended ingredients including vitamins, nut oils, silk, and ceramide, feed the hair with nothing but goodness.

    ・Bespoke, the allergen-free perfume of White Tea Flower.

    ・Silicone Free + Paraben Free

     

    DIRECTIONS FOR USE:

    ・Apply evenly to mid-length and ends before styling.

    ・Heat activates for phenomenal results.

    ・Apply daily to dry hair to refresh protection + prevent frizz.

    ・For maximum results, use with the Iles Formula Shampoo (1) + Iles Formula Conditioner (2).

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  • Conditioner Haute Performance
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    Iles Formula

    Conditioner Haute Performance

    $189.00

    Conditioner Haute Performance
    v

    Iles Formula

    Conditioner Haute Performance

    $189.00

    ・For all ages + hair types.
    ・Instantly repairs even the most damaged hair.
    ・Unique formulation that prevents breakage by never creating a build-up of any residue; harmful proteins, keratin or scientific blends.
    ・Immediately transforms dry, straw-like hair to spun silk.
    ・Dullness, frizz, and rough texture disappear.

    INFORMATION:


    ・The jewel of the Iles Formula collection and the genesis of the brand thanks to its original private fans; Wendy's international celebrity clients.

    ・Our award-winning signature Conditioner instantly transforms and repairs even the most damaged, straw-like hair into sumptuous spun silk perfection without weighing the hair down.

    ・Unique formulation that prevents breakage by never creating a build-up of any residue; harmful proteins, keratin, or scientific blends.

    ・Sustainable sourced ingredients include: Tucuma Palm and the seeds of the Macroloba Tree are sourced from the Amazon Rainforest in Brazil, as well as 16 other propriety ingredients including Vitamin E and B5 for total hair rejuvenation.

    ・Silk from Japan creates an immediate voluptuous effect on the hair. The addition of science at the highest level aids in instantly closing down the hair cuticles to create a phenomenal smooth surface.

    ・Bespoke, the allergen-free perfume of White Tea Flower.

    ・Silicone Free + Paraben Free + Phthalate free

     Size: 33.8 fl oz

    DIRECTIONS FOR USE:


    ・Apply evenly an inch from roots to ends.

    ・Comb through for even distribution.

    ・Repair is immediate. Rinse.

    ・For maximum results, use the Iles Formula Shampoo (1) + Iles Formula Finishing Serum (3).

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  • Hair + Body Cleanse + Sponge
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    Iles Formula

    Hair + Body Cleanse + Sponge

    $70.00

    Hair + Body Cleanse + Sponge
    Hair + Body Cleanse + Sponge
    Hair + Body Cleanse + Sponge
    v

    Iles Formula

    Hair + Body Cleanse + Sponge

    $70.00

    For healthy hair + men + children.
    ・A luxurious hair experience with a soft, silky after cleanse on the skin.

    INFORMATION:

    ・Perfect for the home, gym, and spa, this formula addresses hair, scalp, and skin aging at a cellular level.

    ・An all-in-one vitamin compounds of B3, B5, B6, C, and E are all vitamins that are known to have a beneficial, protective effect on the skin and scalp whilst also strengthening the hair.

    ・The formula is infused with our bespoke, allergen-free perfume of Earl Grey tea infused with fresh bergamot fruit and flower.

    ・Comes with a natural, non-toxic, biodegradable, and anti-bacterial vegetable sponge to optimize the luxurious body cleanse experience.

    DIRECTIONS FOR USE:

    Hair Cleanse:

    ・Apply to very wet hair.
    ・Massage and add more water to activate an indulgent lather.
    ・Rinse thoroughly. Repeat if necessary.

    Body Cleanse:

    ・For an optimal experience, use with the antioxidant Iles Formula Body Sponge to activate the lather.

    Body Sponge:

    ・Soak for 5 in warm water before first use.

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  • Iles Formula The Minis Travel Kit
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    Iles Formula

    Iles Formula The Minis Travel Kit

    $50.00

    Iles Formula The Minis Travel Kit
    v

    Iles Formula

    Iles Formula The Minis Travel Kit

    $50.00

    Our new 50ml travel sizes.
    ・Sulfate Free + Silicone Free + Paraben Free + Phthalate Free.
    ・The DNA of Iles Formula; Shampoo (Cleanse) + Conditioner (Repair) + Finishing Serum (Protect).
    ・Transforms all hair types and delivers the Iles Formula signature finish; sumptuous, lustrous, and nurtured hair without ever weighing it down.
    ・Perfect for travel, the gym, as a first-time purchase, or gift.

    INFORMATION:

    ・The Minis features our award winning signature Shampoo 50ml + Conditioner 50ml + Finishing Serum 50ml.

    ・The result? Unbelievably sumptuous and lustrous hair that's never weighed down.

    ・Formulated with raw, virgin, sustainably sourced ingredients, combined with science at the highest level.

    ・Bespoke, the allergen-free perfume of White Tea Flower.

    ・Sulfate Free + Silicone Free + Paraben Free + Phthalate Free.

    DIRECTIONS FOR USE:

    Iles Formula Shampoo:

    ・Apply to very wet hair.
    ・Massage and add more water, not more product, to activate an indulgent lather.
    ・Rinse thoroughly.
    ・Repeat.

    Iles Formula Conditioner:

    ・Apply evenly an inch from roots to ends.
    ・Comb through for even distribution.
    ・Repair is immediate. Rinse.

    Iles Formula Finishing Serum:

    ・Apply evenly to mid-length and ends before styling.
    ・Heat activates for phenomenal results.

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  • CONDITIONER DISTRIBUTION COMB
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    Iles Formula

    CONDITIONER DISTRIBUTION COMB

    $12.00

    CONDITIONER DISTRIBUTION COMB
    CONDITIONER DISTRIBUTION COMB
    CONDITIONER DISTRIBUTION COMB
    v

    Iles Formula

    CONDITIONER DISTRIBUTION COMB

    $12.00

    Evenly distributes our Conditioner.
    ・Wendy's favorite tool for styling nurtured hair.
    ・Gentle on wet hair.
    ・Excellent styling tool on dry hair.
    ・Prevents static often delivered from hair brushes.
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  • DISCOVERY + TRAVEL KIT
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    Iles Formula

    DISCOVERY + TRAVEL KIT

    $36.00

    DISCOVERY + TRAVEL KIT
    DISCOVERY + TRAVEL KIT
    DISCOVERY + TRAVEL KIT
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    Iles Formula

    DISCOVERY + TRAVEL KIT

    $36.00

    The Introduction To Iles Formula, or Travel Kit

    ・4 sets of our 3 signature formula sachets. Dosed for long hair.

    ・Shampoo (Cleanse) + Conditioner (Repair) + Finishing Serum (Protect) + Conditioner Distribution Comb.

    ・Beautifully boxed and perfect for travel in hand luggage or simply to discover our brand.

    ・Our innovative system instantly transforms all hair types and delivers the Iles Formula signature finish; sumptuous, lustrous, and nurtured hair without ever weighing it down.

    ・The result? Unbelievably sumptuous and lustrous hair that's never weighed down.

    ・Formulated with raw, virgin, sustainably sourced ingredients, combined with science at the highest level.

    ・Bespoke, the allergen-free perfume of White Tea Flower.

    ・Sulfate Free + Silicone Free + Paraben Free + Phthalate Free.

    HOW TO USE:

    Iles Formula Shampoo:

    ・Apply to very wet hair.
    ・Massage and add more water, not more product, to activate an indulgent lather.
    ・Rinse thoroughly.
    ・Repeat.

    Iles Formula Conditioner:

    ・Apply evenly an inch from roots to ends.
    ・Comb through for even distribution.
    ・Repair is immediate. Rinse.

    Iles Formula Finishing Serum:

    ・Apply evenly to mid-length and ends before styling.
    ・Heat activates for phenomenal results.
    ・Apply daily to dry hair to refresh protection + prevent frizz.

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  • SIGNATURE COLLECTION
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    Iles Formula

    SIGNATURE COLLECTION

    $145.00

    SIGNATURE COLLECTION
    SIGNATURE COLLECTION
    SIGNATURE COLLECTION
    SIGNATURE COLLECTION
    v

    Iles Formula

    SIGNATURE COLLECTION

    $145.00

    • Sulfate Free + Silicone Free + Paraben Free + Phthalate Free.
    • The DNA of Iles Formula; Shampoo (Cleanse) + Conditioner (Repair) + Finishing Serum (Protect) + Conditioner Distribution Comb.
    • Our innovative system instantly transforms all hair types and delivers the Iles Formula signature finish; sumptuous, lustrous, and nurtured hair without ever weighing it down.
    • Beautifully boxed and perfect as a first-time purchase, or gift.
    • Our red-carpet rescue kit features our award winning signature Shampoo 200ml + Conditioner 200ml + Finishing Serum 200ml + Conditioner Distribution Comb.
    • The result? Unbelievably sumptuous and lustrous hair that's never weighed down.
    • Formulated with raw, virgin, sustainably sourced ingredients, combined with science at the highest level.
    • Bespoke, allergen-free perfume of White Tea Flower.
    • Sulfate Free + Silicone Free + Paraben Free + Phthalate Free.

    HOW TO USE:

    Iles Formula Shampoo:

    • Apply to very wet hair.
    • Massage and add more water, not more product, to activate an indulgent lather.
    • Rinse thoroughly.
    • Repeat.


    Iles Formula Conditioner:

    • Apply evenly an inch from roots to ends.
    • Comb through for even distribution.
    • Repair is immediate. Rinse.


    Iles Formula Finishing Serum:

    • Apply evenly to mid-length and ends before styling.
    • Heat activates for phenomenal results.
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  • EXTENSION PACK
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    Iles Formula

    EXTENSION PACK

    $189.00

    EXTENSION PACK
    EXTENSION PACK
    EXTENSION PACK
    v

    Iles Formula

    EXTENSION PACK

    $189.00

    Limited edition.
    Care and maintain extensions + scalp + wearer’s own hair.
    • Shampoo 200ml + Conditioner 200ml + Finishing Serum 200ml + Curl Revive 200ml + Conditioner Distribution Comb. Presented in a soft, faux leather beauty bag.
    • Iles Formula is chosen by the world's leading extension salons. Why? Our formulas work on ALL ages + hair types, making them ideal for extension wearers who often experience a different extension hair texture to their natural hair.
    • The Finishing Serum delivers a lighter, silky effect, excellent if blow dried into the wearer's own thin, fine hair as it organically makes it feel and look thicker. However, extension hair is often thicker and more coarse, especially hair from India or Asia, so requires a weightier serum.
    • The Curl Revive with its cashmere texture is ideal for not only curls but also for all extension hair types and keratin treated hair.
    • Both serums are the ultimate protector against all environmental assaults; Heat + UV + Humidity + Color Fade.
    • Bespoke, allergen-free perfume of White Tea Flower.
    • Sulfate Free + Silicone Free + Paraben Free.

    HOW TO USE:

    Iles Formula Shampoo:

    • Apply to very wet hair.
    • Massage and add more water, not more product, to activate an indulgent lather.
    • Rinse thoroughly.
    • Repeat.
    • Extension hair will have often been chemically treated at some point, meaning there will be porosity issues in the hair shaft which the shampoo fixes. The perfectly pH-balanced sulfate-free Shampoo also regulates and balances the scalp addressing dryness or soothing any irritation that is commonly associated with extensions.


    Iles Formula Conditioner:

    • Apply evenly an inch from roots to ends.
    • Comb through for even distribution.
    • Repair is immediate. Rinse.
    • The Iles Formula Conditioner instantly shuts down the hair cuticle and does not deposit any harmful residue nor coat the hair with proteins or keratin which is the major cause of hair breakage amongst extension wearers.


    Iles Formula Finishing Serum + Curl Revive:

    • Apply Finishing Serum (own hair) evenly to damp mid-length and ends before styling.
    • Apply Curl Revive to the extension hair.
    • Heat activate for phenomenal results.
    • Each morning, apply either the Finishing Serum or Curl Revive to dry hair to refresh protection + prevent frizz.
    • Styling serums are vital for the easy styling of hair extensions without fear of tangling, breakage or matting, and for bringing an expensive looking lustre to the hair. The Finishing Serum gives a silky texture for finer, virgin hair. The Curl Revive gives a cashmere texture for the more textured extensions.
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    • Iles Formula - Scalp + Body Exfoliant
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      Iles Formula

      Iles Formula - Scalp + Body Exfoliant

      $69.00

      Iles Formula - Scalp + Body Exfoliant
      Iles Formula - Scalp + Body Exfoliant
      Iles Formula - Scalp + Body Exfoliant
      v

      Iles Formula

      Iles Formula - Scalp + Body Exfoliant

      $69.00

      ・For all scalp + skin types.
      ・A gentle, anti-oxidant exfoliant to restore a healthy, breathing scalp and rejuvenated skin.

      INFORMATION

      ・Sulfate Free + Silicone Free + Paraben Free.

      ・Residue Free + Gentle on Skin + Vegan.

      ・Rice husk grains - no sugar or salt - unblock clogged pores, remove dead skin and impurities to restore a healthy, breathing scalp and rejuvenated skin.

      ・Dual exfoliation action with Alpha Hydroxy Acids from the kiwi fruit.

      ・Vitamin E nurtures the scalp + skin.

      ・The formula is infused with our bespoke perfume of Earl Grey tea infused with the fresh bergamot fruit and flower.

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    • Iles Formula - Intensive Hair + Body Balm
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      Iles Formula

      Iles Formula - Intensive Hair + Body Balm

      $89.00

      Iles Formula - Intensive Hair + Body Balm
      Iles Formula - Intensive Hair + Body Balm
      Iles Formula - Intensive Hair + Body Balm
      v

      Iles Formula

      Iles Formula - Intensive Hair + Body Balm

      $89.00

      ・For all skin types.
      ・For highly textured + coily hair types.
      ・For men's grooming.
      ・A versatile, rich balm for the body + a leave-in treatment for highly textured + coily hair + men's grooming.

       

      INFORMATION

      ・Residue Free + Paraben Free + Vegan.

      ・Delivers natural UV protection + a burst of long-lasting hydration.

      ・Improves skin elasticity and cell renewal.

      ・A leave-in moisturising treatment + calms frizz and flyaway for highly textured + coily hair types.

      ・A pliable styling balm for men’s hair + beards.

      ・Sustainably sourced Organic Shea Butter blended with a key ingredient from our haircare collection, the Tucuma Seed Butter.

      ・A rich, pH balanced balm infused with Vitamins A + E + Omega Fatty Acids.

      ・The formula is infused with our bespoke perfume of Earl Grey tea infused with the fresh bergamot fruit and flower.

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